Tourism Minister urges consistent storytelling and better upkeep of heritage sites

Tourism, Culture and Creative Arts Minister Abla Dzifa Gomashie has called for consistent interpretation of historical narratives and better maintenance of Ghana’s tourist sites. Speaking during a tour of key attractions in the Eastern Region, she stressed that unified, accurate storytelling is essential to preserve the credibility and appeal of heritage locations. The minister said conflicting accounts of historical events could confuse visitors and weaken confidence in these sites. She made the remarks after participating in the 2026 Eastern Regional Tourism Expo in Koforidua, which marked World Tourism Day. Her visit included stops at the Aburi Botanical Gardens, Aburi Craft Village and Papaye Recreation Village, where she met facility managers and assessed operational conditions.

At the Aburi Botanical Gardens, the minister received a briefing on the site’s history, including its role during the Biafran War and the trees planted by notable global figures. She was updated on the condition of the trees and the gardens’ current state. As part of the engagement, she planted a tree to highlight environmental conservation and the importance of safeguarding Ghana’s natural heritage. The minister emphasized that the gardens’ historical significance and natural beauty depend on sustained, deliberate care.

Gomashie also underscored the need for tour guides to deliver accurate and coherent historical accounts. She noted that inconsistent narratives across visits could undermine the integrity and attractiveness of tourist sites. While acknowledging that the Aburi Botanical Gardens is not directly managed by her ministry, she called for greater collaboration among institutions overseeing tourism infrastructure. She pointed to the Ghana Tourism Authority’s regulatory role and the need for partnerships with bodies such as the Ministry of Roads and Highways to improve access.

Road access to tourism sites has been a growing concern, she said, adding that the President has directed the Roads Minister to prioritize key routes. A list of roads needing urgent upgrades has been submitted, and the second phase of the Big Push infrastructure programme will focus on enhancing connectivity to major attractions. The minister stressed that evolving visitor expectations require tourism facilities to introduce new features and improve existing ones to encourage repeat visits.

Her tour also highlighted the diverse tourism offerings in the Eastern Region, with potential for job creation and local enterprise development. The minister was accompanied by senior officials from the Ghana Tourism Authority, Ghana Tourism Development Company, HOTCATT and the Folklore Board, among others. Her message aligns with broader efforts to strengthen Ghana’s tourism sector as a driver of economic growth and cultural preservation.